Ways of organizing marketing communication activities among producers and consumers
Keywords:
Consumer demand, communication policy, communication in business, marketing activitiesAbstract
The article describes in detail the communication policy in marketing activities, the purposefulness of communication with the public and consumers, the use of communication media and technical means at manufacturing enterprises.
References
Philip Kotler, Kevin Lane Keller, Marketing Management. Pearson Education, Inc., publishing as Prentice Hall, United State of America
Котлер Ф. Основы маркетинга. Перевод с англий. Учебное пособие. – М.: Издательский
Soliyev A., Buzrukxonov S. Marketing, Bozorshunoslik. Darslik. – T.: Iqtisod – Moliya, 2010. 425 b.
Ergashxo’jayeva Sh.J., Qosimova M.S., Yusupov M.A. Marketing. Darslik. – T.: TDIU, 2005. – 176 b.
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