The Influence Of “Soft Power” On Youth In The Youth Policy Of The New Uzbekistan
DOI:
https://doi.org/10.62480/zjssh.2026.vol57.pp55-58Keywords:
Soft power, youth policy, national identity, globalisationAbstract
This article analyses the impact of external “soft power” factors on the values, worldview, and national identity of youth within the framework of the youth policy of the New Uzbekistan. The study is theoretically grounded in J. Nye's concept of soft power. The empirical part draws on a sociological survey of 133 respondents. The findings show that Uzbek youth intensively consume foreign cultural products - over 84% engage with foreign content daily while the native language, family traditions, and religious values retain a stable position. This indicates the emergence of a “selective globalisation” model that combines global and national elements. The paper concludes by proposing strategic responses based not on isolation but on creating competitive national content
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
User Rights
Under the Creative Commons Attribution-NonCommercial 4.0 International (CC-BY-NC), the author (s) and users are free to share (copy, distribute and transmit the contribution).
Rights of Authors
Authors retain the following rights:
1. Copyright and other proprietary rights relating to the article, such as patent rights,
2. the right to use the substance of the article in future works, including lectures and books,
3. the right to reproduce the article for own purposes, provided the copies are not offered for sale,
4. the right to self-archive the article.
