Zien Journal of Social Sciences and Humanities
Zien Journal of Social Sciences and Humanities provides the authors the opportunity to publish their original research articles in the field of social sciences and humanities. Frequency of Publication: Monthly ISSN (Online): 2769-996X doi Prefix: 10.62480
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The Presentation Of Instructions On Building An Enlightened Society In Abu Nasr Al-Farabi’s SocioPolitical Views
This article examines Abu Nasr al-Farabi’s rich scientific and philosophical legacy, with particular emphasis on his teachings about an enlightened society, humanism, morality, education and upbringing. The paper analyzes how his socio-philosophical views influenced the worldview of later generations of intellectuals, scholars and thinkers, and how these ideas have inspired peoples toward creative and constructive activity over the centuries. The article also highlights that introducing these noble ideas into the consciousness of society, especially into the thinking and worldview of the younger generation, remains one of the most important tasks of the present day
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Art Of Epic Genres (Example Of Epic And Fairy Tale Genre)
This article analyzes the artistic features of epic genres, in particular, the poetic nature of epic and fairy-tale genres from a scientific and theoretical point of view. The issues of epic thinking, plot construction, system of images and the aesthetic views of the people are highlighted in the samples of Uzbek folk art. Similar and different aspects of epics and fairy tales are comparatively analyzed and their educational and aesthetic value is revealed
Virtual Religious Manipulation And Psychological Vulnerabilities Of Adolescents
This article provides a scientific analysis of the impact of virtual religious manipulation on the psychological state of adolescent individuals. The study highlights psychological vulnerability factors characteristic of adolescence, including emotional instability, identity formation, the need for social approval, and insufficient development of critical thinking skills.In addition, the cognitive and emotional mechanisms of manipulative religious influence carried out through the internet and social media are also analyzed
The Essence, Formation Regularities And Manifestation Features Of The Concepts Of Idea And Ideology In Society
This article examines the essence, formation regularities and manifestation features of the concepts of idea and ideology in society from a philosophical and socio-theoretical perspective. The purpose of the research is to substantiate the idea as a meaning-producing element of social consciousness and ideology as a complex communicative, cultural and institutional mechanism that systematizes ideas, legitimizes collective orientations and directs them toward social practice. The article synthesizes classical and contemporary theories of ideology, social constructivism, discourse analysis, legitimacy theory and approaches related to national idea, civil society, spiritual stability and the digital information environment. The findings show that ideas and ideologies do not emerge randomly; they are formed under the influence of historical needs, social interests, communicative conditions, institutional continuity, value systems and cultural memory. The manifestation of ideological processes can be observed through political institutions, education, mass media, religious and spiritual life, digital networks and everyday social practices. The research argues that in a democratic society ideology should not be reduced to a closed dogma; it must function as an open normative and communicative system that balances national interests, human dignity, rule of law, freedom of conscience and constructive pluralism of thought.
Interpretation Of Linguaculturological And Gendrolinguistic Characteristics Of Speech
This article analyzes the linguacultural and gender-linguistic features of speech based on Erkin Vokhidov’s poem “Uzbek Girl Lyubov Timchenko.” The study examines the expression of national identity, cultural values, and family relations through the speech of the lyrical character. It also reveals such characteristics of women’s speech as emotionality, sincerity, politeness, and psychological sensitivity. In addition, the independent and determined aspects of the female image in the poem are evaluated from a pragmatic perspective. Based on theoretical approaches related to linguacultural, pragma linguistics, and gender linguistics, the national-cultural and gender features of artistic speech are scientifically analyzed
The Importance Of Education In The Formation Of A Person's Social Consciousness And Worldview In The Spiritual Space Of New Uzbekistan
Uzbekistan has begun to implement the process of renewal in two interconnected directions. The first consists of a set of reforms carried out in the country's internal world, that is, in the economy, spirituality, politics, lifestyle, while the second direction consists of improving the spiritual image of New Uzbekistan in the international community, the landscape of the social environment, that is, stabilizing conflicts between opposing forces, transition to a culture of unity, peace, cooperation with international organizations against terrorism, drug trafficking, extremism, which pose a common threat to humanity, and a set of other activities. The path chosen by New Uzbekistan is the path of forming a people-oriented state and society, where human dignity is paramount, and rights and freedoms are legally guaranteed
Spiritual Development in New Uzbekistan and the Social Impact of Globalization
This article discusses the factors that negatively affect the consciousness of young people as a result of the expansion of the information space in the context of globalization, including mass culture, moral degradation, and the penetration of foreign ideas. The article substantiates the priority areas of development of the spiritual and educational sphere in New Uzbekistan, the need to preserve national values, and strengthen the spiritual immunity of young people. The importance of studying foreign experience and adapting it to national conditions is also scientifically analyzed
Interpretation Of Cultural Stereotypes In Units Of Positive Desire In The Uzbek Language
this article is about the concept of stereotype, its place in linguistics, its types, as well as cultural stereotypes identified during the analysis of positive desire units in the Uzbek language.
The Harmony Of Alisher Navoi’s Traditions And Local Features In The 19th-Century Kokand Literary Environment
This article examines the harmonious combination of Alisher Navoi’s traditions and local features in the literary environment of Kokand in the 19th century, as well as the role of poets and poetesses in the formation of literary schools
The Importance Of Digital Technologies In The Creative Thinking Process Of Students’ In Higher Education
This paper substantiates the didactic and psychological importance of digital technologies for fostering university students’ creative thinking. The study aims to conceptually explain how digital learning environments, data-informed analytics, and collaborative platforms influence key stages of the creative process: problem reframing, idea generation, prototyping, and reflection. The methodology combines a systematic literature review, conceptual synthesis, instructional design principles, and an evaluation logic grounded in digital trace data. The scientific novelty lies in framing digital technologies not merely as instructional tools but as enabling conditions that elicit creative cognition, and in proposing an integrative didactic framework linking creativity indicators to measurable patterns of digital learning activity. The findings highlight that adaptive content delivery, rapid feedback cycles, and networked co-creation are central mechanisms through which higher education can develop students’ creative competencies while maintaining transparency and assessability of learning outcomes
The Role Of Information Technologies In Improving The Knowledge And Talents Of Youth In Modern Philosophical Research
The article shows that the improvement of pedagogical technologies in higher educational institutions depends on the use of modern information and communication networks in the educational process in accordance with the intended purpose.
Tourism is a key sector contributing to economic growth, regional development, and employment generation. This article analyzes the current state of the tourism sector in Uzbekistan and examines the main factors influencing its development. The research findings indicate that, despite the growth in tourist flows and the volume of tourism services, the share of tourism in the country’s gross domestic product remains below the global average. Insufficient infrastructure development, a shortage of qualified personnel, a low level of digitalization, and limited diversification of tourism products have been identified as the main challenges hindering the sustainable development of the sector. These circumstances highlight the need for further reforms in the tourism industry, the extensive adoption of digital technologies, and the implementation of comprehensive measures aimed at enhancing its competitiveness
Spiritual And Moral Form Of An Entrepreneur: Social And Philosophical Analysis
This article analyzes the moral and ethical image of the entrepreneur from a socio-philosophical perspective. The relevance of the study lies in the fact that in a market economy entrepreneurial activity cannot be reduced to profit-seeking alone, but is deeply connected with social trust, responsibility, justice, integrity, and moral legitimacy. The purpose of the article is to conceptualize the entrepreneur’s moralethical profile not as a simple set of personal virtues, but as an integrative socio-philosophical construct formed at the intersection of economic action, legal norms, stakeholder relations, social responsibility, and cultural values. The study applies hermeneutic, axiological, comparative-analytical, institutional, and stakeholder approaches. As a result, the article proposes a five-component model of the entrepreneur’s moral-ethical image: axiological integrity, legally responsible conduct, justice toward stakeholders, social usefulness, and reflective self-limitation. The article concludes that the entrepreneur’s moral-ethical image is not an ornamental addition to business, but an ontological and functional condition of its legitimacy, sustainability, and public credibility
Developing Interethnic Communication Culture Among Students In The Context Of Globalization
This article analyzes the theoretical and practical aspects of developing interethnic communication culture among students in higher education institutions in the context of globalization. The processes of globalization have significantly intensified interactions among representatives of different cultures, thereby creating a strong need to develop intercultural communicative competence among students. The study highlights the importance of fostering tolerance, empathy, and cultural sensitivity as essential components of effective intercultural communication
Washington Irving’s Satirical Works: Folk Life And Social Issues
This article analyzes the satirical interpretation of historical events in the works of the American writer Washington Irving. In his writings, the author highlights social and cultural processes through humor and irony, offering a critical perspective on the issues of his time. The study examines Irving’s use of satirical devices, his artistic expression, and his skill in portraying historical events in a vivid and imaginative way. Furthermore, the article explores how social shortcomings and human traits are revealed through satire, supported by relevant examples. The paper aims to identify the literary and cognitivelinguistic aspects of Irving’s творчество
Attention Marketing and Customer Patronage of Fashion Houses in Port Harcourt
This study investigates the effect of Attention Marketing on Customer patronage of fashion houses in Port Harcourt, Nigeria. Specifically, the research examines how the dimensions of attention marketing Time on Page and Engagement Rate influence patronage behaviors, measured through repeat purchase and referrals. The study adopts a quantitative research design and collects data from 250 customers of selected fashion houses using structured questionnaires. Structural Equation Modeling (SEM) using AMOS was employed to analyze the data and test the hypothesized relationships. The results indicate that both Time on Page and Engagement Rate have significant positive effects on repeat purchase and referral behaviors. Specifically, customers who spend more time interacting with digital content and actively engage with brand communication are more likely to make repeated purchases and recommend the brand to others. These findings demonstrate that attention marketing is a critical driver of customer patronage in the fashion industry. The study concludes that fashion houses should prioritize attention-driven marketing strategies to enhance customer engagement and loyalty. Recommendations include creating interactive digital content, encouraging active engagement, and implementing referral programs to leverage word-of-mouth promotion. This study contributes to the understanding of digital marketing practices in emerging markets and provides actionable insights for fashion retailers seeking to strengthen customer relationships and competitive positioning
Human Capital Development And Investment In Education As Drivers Of Sustainable Economic Growth
This article provides a comprehensive analysis of the essence of the concept of human capital and its impact on the socio-economic development of society. The study examines the main strategic directions for the development of human capital, including the improvement of the education system, the advancement of healthcare, the enhancement of skills and competencies, and investment through innovative and digital technologies. In addition, the socio-economic effects of investments in human capital on labor productivity, economic growth, and social well-being are theoretically substantiated. Based on an analysis of global and national experiences, the article reveals the role of human capital in ensuring sustainable development and highlights effective mechanisms for managing human resources in both developed and developing countries. Furthermore, the interconnection between the education system, the labor market, and digital transformation processes is examined as a key factor in the formation and development of human capital. The research findings have significant scientific and practical value for the development of effective strategies for investing in human capital.
Psychological Problems Of Adolescents: Their Impact On Personal Development In The Modern Social Environment (Theoretical–Conceptual Analysis)
This article provides a theoretical analysis of the essence of psychological problems encountered during adolescence, their causes, and their impact on personal development. Adolescence is one of the most complex and contradictory stages of human psychological development, during which the individual’s selfconcept, attitudes toward social roles, emotional stability, and behavioral patterns are formed. The modern information environment, the influence of social networks, the transformation of family relationships, and changes in the education system contribute to the intensification of such problems among adolescents as stress, internal conflicts, aggression, social isolation, and low self-esteem. The article reveals the interconnection of these problems with psychological, social, and cultural factors and substantiates conceptual approaches aimed at overcoming them
The Transiran Railway Project And English-Russian Relations At The Beginning Of The 20th Century
This article details the diplomatic struggle between England and Russia over the construction of the Trans-Iranian railway. The issue of constructing this road has long been an object of geopolitical and geoeconomic interests of Great Britain and Russia. Financial and diplomatic forces were also involved in this struggle. The struggle for large concessions and monopolies in the Middle East became the object of an irreconcilable struggle between the major European powers. This is one of the pages of the "great game" that unfolded at the end of the 19th century in the world's East.
A clear and effective investment policy is fundamental to ensuring economic development and stability in Uzbekistan. This essay examines the role of investment policy in driving growth and achieving long-term economic security for the country
Uzbekistan pursues a nationally defined economic development path, with economic growth driven by the effective implementation of investment policy. A well-implemented investment policy and a favourable investment climate are essential for sustained GDP growth in the country.
Price Liberalization And Supply Chain Efficiency In Nigeria’s Downstream Petroleum Sector
This study examines the relationship between price liberalization and supply chain efficiency in Nigeria’s downstream petroleum sector. For decades, Nigeria operated a fuel subsidy regime characterized by administered pricing, fiscal strain, and persistent supply distortions. The 2023 subsidy removal marked a structural shift toward market-determined pricing, with potential implications for operational performance within the petroleum distribution network. Drawing on the Resource-Based View (RBV), the study posits that liberalized pricing increases firms’ exposure to real cost conditions, thereby intensifying reliance on internal logistics capabilities and resource optimization. Using a cross-sectional survey design, data were collected from 279 stakeholders across Nigeria’s downstream petroleum distribution chain. Pearson Product Moment Correlation analysis was employed to assess the relationships between price liberalization and two dimensions of supply chain efficiency: product availability and cost efficiency. The findings reveal a strong positive relationship between price liberalization and product availability (r = 0.684, p < 0.05) and a moderate-to-strong positive relationship with cost efficiency (r = 0.643, p < 0.05). The results suggest that market-based pricing reforms are associated with improved operational discipline and enhanced supply chain performance. The study contributes empirical evidence linking pricing reform to firm-level efficiency outcomes in a developing oil-producing economy and offers policy-relevant insights for sustaining efficiency gains under liberalized regimes.
The Issue Of Secular State And Religious Policy In The Soviet Period
This article analyzes the formation of the concept of a secular state and the main stages of religious policy in the Soviet era. The contradiction between the proclamation of legal secularism and the primacy of ideological atheism in practice is revealed. Also, the policy of "scientific atheism", the pragmatic approach during the Second World War, and the differences between the Soviet model and modern secular state concepts are scientifically highlighted. The research is conducted based on the method of historical and political analysis
Globalization, Migration, And The Evolution Of Family Values: A Philosophical Perspective
In the context of accelerating globalization, international migration has become one of the most influential social phenomena shaping contemporary societies. Migration processes not only transform economic and political structures, but also deeply affect cultural norms, moral orientations, and family values. This article aims to analyze the evolution of family values under conditions of globalization and migration from a philosophical perspective. Using an interdisciplinary framework that integrates philosophy, sociology, and migration studies, the paper explores how traditional family values are reinterpreted, preserved, or transformed within migrant communities. The study follows the IMRAD structure and is based on theoretical analysis of classical and modern philosophical approaches, as well as contemporary research on migration and family transformation. The results demonstrate that migration acts as both a destabilizing and creative force, leading to the emergence of hybrid family value systems that combine traditional norms with new socio-cultural practices
Socio-philosophical analysis of the harmony of youth social activity and innovative potential in modern conditions
This article discusses scientific issues related to the process of harmoniously improving the social activity and innovative potential of young people. The article highlights the social significance of the manifestation of progressive initiatives, intellectual development, social, cultural and educational advancement of young people. It also examines the factors related to the manifestation of creative and innovative qualities of young people in society
Features of the settlement of the Kyrgyz people in Uzbekistan
In this article, the processes of settlement of Kyrgyz tribes in the territory of Uzbekistan, as well as the dynamics of their numerical growth from the end of the 19th to the beginning of the 21st century, have been scientifically analyzed.
Philosophical Study Of Youth Addictive Attitude Formations In The Virtual World
The article analyzes the positive and negative aspects of the virtual environment, its impact on the spiritual world, psychological state and social relations of young people. Also, the addiction of young people to the Internet and social networks, the causes of phenomena such as "hikikomori", and the factors leading to their isolation from society are examined based on scientific literature and statistical data. The study focuses on the issues of ensuring a balance between real and virtual life through a healthy lifestyle of young people, national values and information security.
The role of human interests and the principles of social justice in the system of social relations in society
In this article, the social justice, human well-being, rights and interests are provided in the system of social interests, universal aspects and democratic essence of the ideas and concepts to improve the society in this process are scientifically analyzed. Also, scientific and practical opinions on ensuring that a person is respected in society in all respects and fully developed are presented.
Criteria for developing communication skills of internal affairs officers in their relations with the public
Another characteristic feature of the professional activity of internal affairs officers in ensuring the stability of society is their ability to interact with a wide range of environments. The activity of ensuring a culture of communication is of great importance in the professional competence of an internal affairs officer.
The Role Of Youth Legal Culture In Promoting Democratic Principles In Society
This article focuses on the need to conduct specific scientific research on improving the legal culture of young people today, making the issue of increasing legal awareness, legal culture, and the role of civil society institutions in this process a priority direction of state legal policy, an important criterion in the implementation of democratic principles.
The Impact of Artificial Intelligence (AI) On Trade Finance Processes
The research examines the influence of Artificial Intelligence (AI) on trade finance operations, emphasizing efficiency, compliance, risk management, and inclusion. Trade finance, which facilitates worldwide commerce via instruments including letters of credit, guarantees, and supply chain financing, has historically been limited by paper-based processes, elevated compliance expenses, and susceptibility to fraud. The aforementioned inefficiencies exacerbate the ongoing global trade financing deficit, estimated at USD 2.5 trillion, disproportionately impacting small and medium-sized firms (SMEs). This study employs a mixed-methods approach, using secondary data from international organizations and empirical studies, with survey evidence from 120 stakeholders in banking, SMEs, and regulatory authorities, to analyze the potential and obstacles associated with AI adoption. The findings demonstrate that AI increases efficiency via automated documentation, boosts fraud detection using anomaly-based models, and fortifies credit risk assessment using predictive analytics. Participants recognized expedited document processing (82%) and enhanced fraud detection (76%) as the primary advantages. Nonetheless, obstacles like elevated implementation costs (68%), insufficient technical competence (64%), and legal ambiguity (55%) hinder adoption, especially for small and medium-sized enterprises (SMEs). The discourse underscores that whereas banks and corporations are progressing in AI integration, SMEs persistently encounter structural obstacles, prompting worries over inclusion. The paper suggests that AI might revolutionize trade finance processes and reduce the global trade finance deficit, provided that adoption hurdles are mitigated. Recommendations include investments in digital infrastructure, focused assistance for SMEs, open regulatory frameworks, and the harmonization of cross-border policies to facilitate equitable and sustainable AI use in trade finance.