The Evolution and History of PR Technologies: A Comprehensive Analysis

Authors

  • Ramanova Gulnoza Ibragimovna Senior Lecturer of the "Public Relations" Department of the University of Journalism and Mass Communications of Uzbekistan

Keywords:

Print and broadcast media era, Print publications, Radio

Abstract

This scientific article provides a comprehensive analysis of the history and evolution of public relations (PR) technologies. Over the years, PR has witnessed significant transformations due to advancements in technology, reshaping the way organizations communicate and engage with their stakeholders. This article traces the development of PR technologies from traditional methods to modern digital platforms, exploring their impact on the field of public relations. It examines key milestones, innovations, and trends that have shaped PR technologies, highlighting their benefits, challenges, and future prospects.

References

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"Public Relations: A Practical Guide to the Basics" by Philip Henslowe

"Social Media and Public Relations: Eight New Practices for the PR Professional" by Deirdre Breakenridge

"Strategic Public Relations: 10 Principles to Harness the Power of PR" by Jennifer Gehrt and Colleen Moffitt

"The Business of Persuasion: Harold Burson on Public Relations" by Harold Burson

"Effective Public Relations" by Scott M. Cutlip, Allen H. Center, and Glen M. Broom

"Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World" by Chuck Hemann and Ken Burbary

"The Fall of Advertising and the Rise of PR" by Al Ries and Laura Ries

"Spin Sucks: Communication and Reputation Management in the Digital Age" by Gini Dietrich

Downloads

Published

2023-06-08

Issue

Section

Articles

How to Cite

The Evolution and History of PR Technologies: A Comprehensive Analysis. (2023). Texas Journal of Engineering and Technology, 21, 1-3. https://mail.zienjournals.com/index.php/tjet/article/view/4068